From Idea to MVP: How We Launch Products in 4 Weeks
Speed without chaos. Here's the playbook SoftGen uses to turn raw ideas into market-ready MVPs in as little as four weeks—borrowing lessons from our hackathon wins.
Week 1: Align on the problem, not the feature list
We start every MVP with a focused workshop: who is the user, what pain are we solving, and what does success look like in numbers? Only once this is clear do we sketch possible features.
Instead of a long wish list, we identify two or three core journeys that must feel excellent on day one. Everything else becomes a later-phase idea, not a blocker.
Designers and engineers in the same loop
Our designers and engineers work as one product squad. We prototype in Figma, validate flows with you quickly, then move into implementation using our reusable components and backend patterns.
Because the foundations are battle-tested from previous projects, we spend our energy on what's unique about your product—not reinventing plumbing.
Every few days, you see a working build, not just static designs. This keeps feedback real and prevents nasty surprises at the end of the month.
Week 4: Polish, validate, launch
In the final week we stabilise the build, connect analytics, and run through the critical user journeys with a small test group. The goal isn't perfection—it's a stable product you can put in front of real users.
From there, we plan the next four to eight weeks based on actual usage and data, not internal guesses. This is the same mindset that helped us ship AeroDesk under a 24-hour clock and still impress the judges.
Launch your MVP
Have an idea you want in users' hands within a month?
Tell us about your concept, and we'll help you shape a focused MVP scope that you can actually launch in four weeks.